Media Specialist

Main Responsibilities

• Plan and execute communication campaigns: Propose and develop communication strategies to enhance the brand recognition of KoreanBay and its partners in Korea across digital (social media, website, email marketing) and traditional media channels
• Create creative content: Develop engaging content, including articles, videos, images, and other promotional materials that are relevant to the target audience, showcasing Korean culture and tailored to the Vietnamese market.
• Manage digital media channels: Operate and optimize KoreanBay’s social media platforms, such as Facebook, Instagram, YouTube, and others, ensuring strong engagement with customers and building a loyal fanbase
• Analyze and optimize performance: Monitor and analyze campaign data to evaluate effectiveness, and suggest improvements to optimize content and media channels.
• Collaborate with media partners and KOLs: Build and maintain relationships with media partners, KOLs, and influencers to expand reach and enhance brand credibility.
• Support events and other communication activities: Participate in organizing and producing content for promotional events, seminars, and other communication activities.

Requirements

• Education: Bachelor’s degree in Communications, Marketing, Journalism, or related fields.
• Experience: At least 3-5 years of experience in communication, marketing, social media, or content production, with a preference for candidates who have worked in agencies or companies dealing with Korean products.
• Skills:
• In-depth understanding of multi-channel communication, especially social media, with the ability to create engaging and trend-catching content.
• Strong writing, creativity, and editing skills, aligned with marketing goals.
• Experience with image/video editing software such as Photoshop, Illustrator, and Premiere Pro is a plus.
• Basic data analysis skills and experience using social media and online advertising management tools (e.g., Facebook Ads, Google Ads).
• Soft skills: Good communication skills, proactive, teamwork ability, time management, and the ability to work under pressure.

Benefits

• Competitive compensation: Attractive salary and allowances, performance bonuses, and other incentives
• Professional working environment: Opportunity to work in an international company with dynamic and professional colleagues.
• Development opportunities: Training and involvement in large, advanced AI projects
• Full benefits: Social insurance, health insurance, and other benefits as per company policy.